Social media is a gateway to the world through a digital medium. The power of rapidly shared content via easily accessible channels has enabled brands to […]
At Springleap, our community of creatives have been helping our brand and agency clients navigate the dynamic and changing consumer landscape across Africa’s unique countries. In […]
Look who’s making appearances! Video content is one of the most effective mediums of communication currently used by brands and agencies – after all advertising and market […]
Market research is nothing new, but the technology behind a few innovative vendors could be considered “revolutionary”. Strategies and methodologies have had to take unchartered routes […]
They may inhabit the same planet, but there is little cultural similarity between the Z, Y, X, Millennial, Baby Boomer and Born Free generations. In the […]
Sometimes, thinking inside the box is a good idea; in terms of marketing and research, it carries the potential to expand the frameworks of the specialised […]
Can you honestly admit to SMSing like a pro these days? The infamous message icon that we used to know and love has officially began to […]
Is the computer mouse becoming an obsolete tool for digital designers? With the demand of intricacy and perfection on the rise, it is arguable whether the […]
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