It’s not everyday that someone gives you something for free – especially when it’s a trend spotting report worth $400-$3000 (depends on company size). Recently Springleap released a monthly publication:
The South African Trend Spotting Report.
Here’s a bit about it:
- It’s 80-100 pages jam-packed with the latest trends in events, celebrities, social, brands and more
- Sourced from 50 of South Africa’s top advertising agency creatives, strategists and marketeers each month. These are industry experts who are working on thousands of campaigns with the latest consumer and social data. Each has 5-15 years of industry experience.
- Illustrated by a different creative from the Springleap community each month
- We cycle out the contributors that don’t provide insights to our standard and work with the ones that do
- Each month we work with our subscribers to get feedback and improve the report further
We’re giving away a FULL edition of the Springleap South African Trend Spotting report. To get one, please click here, and on the following page, click the button to get the report.
And to sweeten the deal: We’re giving 20% off 12 month subscriptions till 20th May 2015 and 30% off 24 month subscriptions. To learn more, contact firstname.lastname@example.org.
At this point, I’m sure you’re ready to ask a bunch of questions.
Why would popular trends be valuable to my brand? Staying relevant in the South African Marketplace is tough job… Trends are constantly changing and with so many cultures playing across the landscape it’s a difficult job to stay relevant as a brands with out the latest data and insights.
Does it apply to my industry? (like financial services, CPG, banking…) It touches on every industry provided that there is something spectacular that’s happened within that industry that pertains to advertising.
Who is the data sourced from? 50 of South Africa’s leading advertising creatives and strategists filling us in on what’s going on around them and what they are working on.
Why would advertising agency creatives and stategists be a good source of these insights? It’s pertinent for creatives and strategists in agencies to be on top of trends, as their job description demands that they be relevant to consumers. They’re constantly working on thousands of campaigns with the latest consumer data being actioned into campaigns. This monthly trendspotting report allows you to tap straight into those insights.
I’m a one-man band, I don’t think I need this. This report is something you can share with existing clients to show them that you are relevant and up-to-date as a provider. It can spark ideas for future campaigns and pitching new business.
What is the demand like for the report? Don’t take our word for it… check out what people are saying on LinkedIn here. We’ve gotten over 500 requests in 2 weeks and it’s not letting up.
Who are some of the subscribers? Walmart, Saatchi, Brandsrock, Clover, Pernod Ricard and more!
Can I get a custom report for my country or category? Absolutely. We’re working with companies like Adidas, Grants Whiskey, Pernod Ricard, Integer, Deloitte, Saatchi and more to get them industry and country specific reports. Contact our team at email@example.com to learn more.
Click here, and on the following page, click the button to get the free South African Trend Spotting report