Brand Category
Analysis
Helping Adidas launch throughout Africa with
localized actionable creative data and research.
CREATIVES
0
DAYS TURNAROUND
0
CUSTOM QUESTIONS
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Adidas + Springleap
Problem
Adidas’ agency was tasked with proposing a branding strategy
tailored to local markets in Ghana and Nigeria. The agency did not
have on the ground staff, partners or funds to commission lengthy
consumer research projects.
Solution
Springleap invited 15 creatives from both Nigeria and Ghana to
provide feedback on current perceptions of the Adidas Brand,
competitors, the state of sports apparel, and possible opportunities
for them to strengthen their desired brand positioning through
local media channels and influencers.
Impact
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- Feedback in less than 10 days versus an estimated 3 months from other research vendors
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- Springleap agency creatives provided suggestions and actionable advice
saving Adidas’s agency weeks of analyzing unstructured commentary from
typical consumer research -
- Actionable insights come from localized creatives that understand the trends
and competitive brands in their territory
