
Hi there guys and girls,
Last weekend the most celebrated annual award show for design and marketing excellence in Africa decended on Cape Town.
The 33rd Annual Loerie Awards was, as always, a highly anticipated event, with bragging rights of the best agencies in the country up for grabs.
While most of the agencies that were nominated were those we have come to expect, there was still lots of fresh new faces making their mark.
The Loeries was preceded by a week long festival of design in teh form of Cape Town Creative Week, which began on the 16th September, check out my posting.
For the first time ever the Loeries was held at the CTICC. It will be interesting to hear the opinions of the agencies involved over the next few weeks and to find out whether or not the venue lived up to the hype. Well, we heartily hope the Loeries will be back in Cape Town soon...after all, this beautiful city is the centre of design in South Africa and holds much of the countires creative power.
There are a multitude of awards to be handed out during the Loeries, 123 on the Saturday night alone. So you will forgive me if I dont mention them all....it would be a very looong blog indeed!
I think it best to rather send a big shout-out to the Grand Prix winners.
Congratulations to Ogilvy Cape Town for their Volkswagen ‘Marching Band’ Live Activations entry and Net#Work BBDO’s ‘New Friends’ Commercial Campaign for Mercedes-Benz.
In my opinion the silent marching band ad for Volkswagen was the best of the lot, so brilliant simple and fun.
Click here for the full break-down of who won what.
It’s quite a list, so make some coffee and peruse at your leisure.
Well done to all the lucky winners!