no dude…. heck. I’m not implying that you’ve ripped a trademark. its just a word. But that WORD implies Mr Price. not the colour… the word… um not the colour. and I’m quite positive it’d imply Mr Price to a lot of other South Africans too. These are constructive crits man!

I find feedback about brand identity a bit puzzling at this stage. Sure, be careful – but don’t limit yourself in terms of creativity. The idea with this competition was to create striking, original designs, and I believe that is what I’ve done here.
BTW: I’ve taken a look at MR PRICE’s website, and see only REDCAP as a registered trademark. Another thing that puzzles me is the design elements pack we were given as entrants to this competition – more than one of those elements appear as graphics on the MR PRICE website. Pretty strange that we’re debating brand ethics, when the graphic elements pack I was supplied with as an entrant (and told to strictly adhere to) contains graphic elements that appear on the same retail competitor’s website about which I am being cross-examined…

And by the way, Tokyo has current sub thats red! So don’t think Greg is saying Red tee is bad, but the word itself..

is there an echo? I can hear myself! har har

Valid point Tokyo – but if design discrimination applies to something as basic as colour (or the suggestion thereof), I guess it’s very hard to create something unique these days… My hope in this shirt’s case is that we can curb stereotypes in fashion retail – red is a great addition to any wardrobe (no matter where you shop!)

Thanks for the compliments – the idea with this design was strictly to appeal to the masses. A t-shirt anyone would appreciate…