………………………

THE HANSA COMPETITION WILL NOW HAVE 2 WINNERS!!!!
Hansa was so impressed with the designs that they decided they would choose 2 winners, each winning US$1250.

The Hansa ‘Special Ingredient’ submission date for designs has been extended until the 09 June, 2011.

This means you have extra time to come up with some really awesome submissions and win the massive US$1250 grand prize.

………………………

“Cheers to the DREAMERS – Not just any dreamers. The beeg, beeg dreamers. Because, it’s the dreamers that see the world, not as it is, but as it could be.”

Hansa Pilsener raises its glass to toast the designers – the dreamers that make our world an awesome place to live in by turning dreams into art, design and sculpture – an audio and visual delight.

What could possibly make the Kiss of the Saaz Hop even sweeter?
Well, to give this new competition at Springleap.com that crisp and refreshing edge that you know so well, Hansa Pilsener is putting up a US$1250 prize for the Springleap designer that dreams up and delivers a design that illustrates life’s special ingredient.

For the other top contributors – cases of thirst-quenching Hansa Pilsener will be up for grabs .

Show us the extraordinary. Draw back the curtain to the special ingredient – give us a chance to salute you – the dreamers…The designers.

Springleap.com in association with Hansa Pilsener invite designers in an open call – an open call to be refreshingly different by showing us that special ingredient that is going to blow the voters and our esteemed design panel away and kick our trend-factor into overdrive.
Put that spring in our step, the twinkle in our eye.

Be Refreshingly Different.

Hansa Pilsner is calling upon designers to show up that “special ingredient” that blows us away!

Create a Hansa Pilsener branded t-shirt that is stylish enough for a consumer to want to wear out on a Friday night.

What we are looking for: stylish/ trendy tees that our music industry professionals and consumers would feel AWESOME wearing.

A tee that Hansa Pilsener starts a t-shirt revolution with!

Show us the special ingredient inside of all of us that sets us apart from the rest.

The MUSTS:

Your design must :

• Show an understanding of the Hansa Pilsener consumer:

When you think of a Hansa Pilsener consumer, you should think of young urban males who have a strong sense of self, who love life, music and don’t take things for granted.

You will know a Hansa man when you see one. He will have his finger on the pulse of the latest urban fashion and trends, and no matter what he is wearing he exudes a confidence that makes him approachable to everyone around him.

These individuals are Mzansi’s ‘legends in the making’. The men who will become the leaders and backbone of our nation.

• Use the current brand iconography (keyline logo, hop and pack shot) and colours. These are guidelines and we are open to some level of interpretation, but the t-shirt design should tie back into the brand

• Use current t-shirt designs that already resonate with the young urban Hansa Pilsener consumer as a reference

THE INSPIRATION AND DIRECTION:

The target market for our tee is young urban males interested in music, within the 21-28 age bracket. Meet the fans on our Facebook page

Brands working well in the t-shirt space to use as references:
1. Head honcho

2. AMA KIP KIP

3. Struss bob

4. Nike-Tee

5. Billionaires Boys Club

6. Ecko

DOWNLOAD THE BRAND ICONOGRAPHY PACK<<<<<

Hansa Pilsener have put up an awesome prize of US$1250 [or R10 000] for the winner of the ‘Special Ingredient’ competition and cases of Hansa Pilsener for the runners up.

The winning design will be transformed into a t-shirt and will be sold across the world through Springleap.com’s online store.

1. You know the drill NO OBSCENITY, NO HATE SPEECH, ONLY ORIGINAL WORKS …all that jazz.
2. You can submit up to 5 designs so go wild! The more designs you submit the greater chances you have of winning!
3. Winners will now be chosen using votes as an indicator. The top 10 voted designs will get the golden stamp of approval and go in for review. The final verdict will come down to our esteemed design panel here at Springleap in conjunction with Hansa Pilsenser.
4. Standard Springleap terms and conditions apply over and above
5. Hansa Pilsener and Springleap reserve the rights to request the high-resolution artwork of any entry submitted into the ‘Special Ingredient’ competition for non-commercial benefit such as an even media covering the process – but do not own the rights to any of the designs except the winner and thus may not print these runner-up designs for commercial resale unless by consent and arrangement in writing with the designer concerned.
6. Runner up prizes are only valid for designers within South Africa.
This is due to rules in legislation for shipping alcohol.

Submissions for designs open: 18 April 2011
Submissions for designs close: 13 June 2011
Voting starts: 26 May 2011
First winner is announced: 10 June 2011
Voting ends: 23 June 2011
Second winner is announced: 04 July 2011

In order to get started on your designs download the Springleap t-shirt Submission Kit and get started right away!

Confused or uncertain about anything?

Post your questions about the ‘Special Ingredient’ theme competition below or click our online support button to the left of our header.

Good Luck and Happy Designing!