i’m busy reading the Free Prize Inside by Seth Godin. It’s a brilliant read although i’m not very deep into the book yet.

I’ve been hearing about Godin’s books for ages now, especially the Purple Cow, which is all about creating a remarkable product, and i’m glad i found The Free Prize at Exclusive Books a few weeks back.

So the main point of the Free Prize, is that Godin, suggests all companies find a way of making the consumers love your product – not by branding, but by adding additional value.

With springleap tshirts, we use to include badges with the designs on, but it was getting really complicated printing limited edition badges for each tshirt.

So my mind is now working overtime to apply Seth Godin’s knowledge – how to add value to the springleap Tshirts, so when someone gets one, they go – WOW!

But hang on – we want them to go WOW without having to give little lucky packet prizes.

Godin thinks that the cereal war was won by the cereal company that offered the best free prize in the cereal boxes – and i have to admit that when i was young, one of my main reasons for asking for a cereal was the free prize.

But before we start adding cereal prizes to each springleap Tshirt, I think I need to finish reading The Free Prize!

Or maybe we should put the springleap Tshirts INTO a cereal box – that’s what Godin did with his book! :)