The brief was to nominate an existing company that would align well with a fruit sub brand. Choose three whole fruits that would fit best with the sub brand and package them.
As a response to the brief, I planned to focus my attention on school children. Due to the popularity of the existing Natural Confectionery Company branding, I decided to develop on the playfulness of the characters. Each character embodied the shape of the fruit but had a very distinct look and feel.