South Africa has found itself in the midst of a talented and creative generation known as the “millennials”. Fresh, innovative and charismatic, these 21st century young […]
A music-loving nation, South Africa has taken the leap of technological faith and followed the trends of most countries by providing music fans a platform to […]
When controversial news is delivered to you via TV or Radio broadcaster, how well do you usually walk away truly knowing and empathizing for all sides […]
VITAL CONSUMER RESEARCH - NOT SO EASY TO ATTAIN IN AFRICA Gaining research in the collective African market is a complicated task for multinational corporations and […]
It would be naive to think that South Africans don’t engage with their television sets on a dedicated level. Visual entertainment is something we crave on […]
We are a brand loving nation - there’s no doubt of it. South Africans tend to form cultural connections that cement the relationships in more than […]
Springleap is proud to present the inaugural edition of our South African monthly Trend Report. The insights gained and gathered in this polished collection of valuable […]
Note: this article was inspired by Springleap’s South African Monthly Trend Report. A new, specialised type of product offering has swept the nation. A rise in […]
The Nigerian consumer market could be described as one the most brand conscious countries in Africa. The nation shares a unified love for thoughtfully branded […]
Generation Y anime fans, do you remember the likes of Animax? It was the glorious year of 2006 and we would offload our heaps of luggage […]
Historically genuine for its colonial roots, many Bo-Kaap residents encompass the “Cape Malay” community of Cape Town where their ancestral journey can be tracked down to […]
With the internet having captured enough market strength across the continent in the last couple of years, African eCommerce is becoming more of a common […]
Africa’s economy is inherently a goldmine of potential for growth and expand in borders and international relations to encourage a wider basin of trade and commerce. […]
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