Hansa Pilsener + Springleap
Hansa Pilsener - one of the most celebrated beers
in the world - brewed with the kiss of the Saaz
hop - wanted to source a branded t-shirt design
stylish enough for a consumer to wear out on the
town on a Friday night.
The mission - engage the Springleap community
to showcase the “special ingredient” that would
blow Hansa fans away.
“The only difficulty we faced in dealing with
Springleap was deciding which of the great
designs was my favorite!”
- Jonathan Chipps, Hansa Senior Account Manager
No. of Entries
In the space of 8 weeks, Springleap sourced 98
approved designs for Hansa Pilsener. Instead of 1,
Hansa Pilsener bought 7 designs.
The contest was popularised on radio, social, news and
blogger channels resulting in a huge reach that still
results in fans seeding the contest today!
Via carefully constructed campaigns on radio, social
and other channels Springleap helped Hansa trend on
Twitter and create lasting fan engagement.
HOW IT HAPPENED
Within one week from contact, all materials were submitted and
approved - launching the contest quickly and efficiently.
Springleap seeded the contest to bloggers, 13,000 designers & the
Over the course of the following weeks, Springleap received over 90
designs from all over the globe, showcasing a wide variety of styles.
Designers hailed from New York, Malaysia, Peru, South Africa,
Indonesia, UK, Europe and more!
Designer submissions were screened to ensure design quality,
approriate imagery, tone and branding.
The designers were incentivised to rally their friends’ votes for their
designs in order to make it to the top 15 designers which the judging
panel chose from.