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Tutorial Tuesday: Illustrated Logos

shoutOut on 2/10/12 by travis.lyle1 in peeps

Lovers of illustration, gather round - and while you're at it, bring those who're in the business of designing corporate logos too. Today's Tutorial Tuesday pulls together the art of illustration and the art of cracking that all-important classic logo look. It's a fact that many designers exist in a strange limbo, where one of their most creative skills - illustration, which, let's be honest, is about as close to unrestricted creative freedom as you can get - is employed in the execution of corporate logo projects, which are very specific and have strict parameters when it comes to the dynamic of Corporate Identity. That's a challenge for some, but it's also the source of some of the most prominent illustration work out there - especially when you consider that illustrated logos are among the world's most well-recognised images. Take these, for example:

Creating a really great illustrated logo takes a keen sense of balance - too much or too little and either your logo illustration or your type dominate. Humour is often also a great attribute: many of the most eye-catching and memorable logos out there raise an eyebrow or a chuckle, and that achieves the aims of making it memorable. And in a world awash with logos, icons, logotypes, brand marks and trademarks, the ability to stand out is a great plus.

OK - enough already with the philosophy, let's get down to brass tacks. Here's a great blow-by-blow illustrated logo tutorial from the fantastic IllustrationClass.com!



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