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Fashion Evolution raises R4M to expand springleap.com crowdsourcing concept shoutOut 2 weeks, 1 day ago by Eric in wordUp

2 days, 21 hours ago by kingslip

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7th October 2009
For immediate release

Cape Town based Internet Startup, Fashion Evolution Holdings, has raised a further R4M ($0.5M) in its second round of funding, with the aim of commercialising its social network, crowdsourcing, & eCommerce web based software platform, to be used to launch further internal
brands, as well as being used for powering 3rd party websites.

Fashion Evolution’s first brand, Springleap.com, launched 18 months ago, and has become the largest crowdsourcing website in South Africa, as well as one of the most popular T-shirt crowdsourcing websites internationally.

Eran Eyal, Fashion Evolution co-founder stated that “we’ve completed stage 1 of our business model, which was the launch of Springleap.com, and the R4M will allow us to take our vision to the next level, as we focus on further developing & improving all components of our web platform, in addition to expanding the product range from T-shirts to multiple products.”

Eric Edelstein, CEO & co-founder added: “Imagine a large company such as a beer company, creating a new name for a beer. Using our web based platform, in a matter of weeks, not only can they have a fully functioning 100% branded crowdsourcing, social network website centered around their offering, but using our unique methodology, they can also have a community of people wanting to get involved. The
creative side of the community will conceptualise new names, and the general community will interact with the brand on multiple levels such as voting on the various names, and commenting & discussing ideas around the brand.”

Fashion Evolution’s startup capital was contributed by the founders, and a short while later YDE founder Paul Simon, took a shareholding to take the company to the next level. Now Lord Duncan Barratt has invested in the company, resulting in accelerated growth to the next stage of its plan.

Lord Barratt remarked, “The business model shows incredible potential to quickly become another success story along the lines of Facebook, Twitter and Ning, and the founders and current management team are adding astounding amounts of passion, dedication & knowledge to ensure the success of the venture.”

Enquiries:
Eran Eyal
082 717 3802
eran@springleap.com

kick ass!!

shoutBack 2 days, 21 hours ago by

Such exciting news! Crowdsourcing FTW! Congrats guys!

shoutBack 2 days, 23 hours ago by

Nice Ugg Boots Styles for the Discerning Buyer shoutOut 3 days, 4 hours ago by AbigaleIsaac in peeps

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Malicious Bear shoutOut on 1/10/08 by IntegralApparel in talkT

3 days, 23 hours ago by FuzzyLogic

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I just wanted to use the whole shirt and really make a statement.

This bear is a follow up to concealed malice. Full print with 3 colors.

Vector by Adrian/T-factory
Check em out, hes a beast!

Enjoy
Integral Apparel
Color outside the lines

Man…. I LOVE Bears.
WOOF!

shoutBack 3 days, 23 hours ago by

This is really an excellent design - hopefully you will re-think the background and print it on a Black T. That would be awesome!

shoutBack on 13/7/09 by

Hmmm, Im sure I’ve seen that bear somewhere before…
Looks like a grizzly.

shoutBack on 23/6/09 by

Damn that is looking good! Show some bigger shots so I can see the whole thing!

shoutBack on 31/3/09 by

print? anyone anyone? whens it ready?

shoutBack on 28/12/08 by

I actually can’t wait to see this printed! I gotta get me some new shorts and nikes for this one! thanks for the lovies guys/gals!

shoutBack on 15/12/08 by

I want this… soo bad I can taste it… very awesome work IA!

shoutBack on 15/12/08 by

I think IA came out on top with this debate, and although scotty came off second best, respect for raising some important issues and sticking to his guns.

shoutBack on 15/12/08 by

I can’t wait any longer! Eric please bru.. make a plan… print this T!!! when will it be ready?

shoutBack on 15/12/08 by

Hey scotty

I think you are making some rather scathing remarks at people who are trying really hard to take their design to the next level.

I have given a lot of thought to this matter and we discussed it internally amongst the springleap.com team.

They way I see it is in a case-by-case situation.

So let’s scope out what went down here :

1. IA was upfront and honest about using the vector. I looked at the vector and it is a very boring piece. Really dull colours -great line work, but pretty dull. What IA has done with it is totally take it to a new level and still be honest about it.

We try our best to constantly keep things fresh on the site and I think AI has done that here.

I am not a big fan of using other people’s work as your own, but AI has bought the license to use this piece and he has pulled a serious Andy Warhol on it.

In many ways he has done for this vector (in t-shirt terms) what Van Gogh did for sunsets and flowers - I feel it is a really awesome interpretation of the vector and done totally legally. I have seen tons of work like this before ie stock vector work, but Integral has really taken the competition out with this one - heckle! even mikdog claims he used a Mario block, and I allowed that through because I felt it was a good parody on pop culture.

I think the personal badgering is really a poor show fellas. Please refrain from making personal comments and keep your emotions and egos out of the equation.

Regarding what is real design, - I think you need to differentiate between DESIGN and ILLUSTRATION. VERY separate issues.

The thing is that design can contain elements that are derivative or found as long as the designer has the right to use those elements. Illustration is a totally different topic.

Having said this - I believe the new competition format is really going to put A LOT of pressure on the springleap designers to up their game right across the board.

Let the games begin!

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