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Top 6 movie posters of 2011 shoutOut 2 days, 15 hours ago by Duncan Boxshall-Smith in peeps |
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If there is one thing I love more than design, its movies!
Creating aesthetically impressive movie posters that captivate the public is one of the key factors in drawing people to a movie. It’s all marketing really!
First up we have the Green Hornet. This remake, made famous by Bruce Lee, was highly anticipated by fans of the original series as well as ‘Lee Acolytes’. Unfortunately the movie was weak at best and picked one of the worst possible actors possible for the role of the Green Hornet, Seth Rogen (he was also one of the writers…sigh). Luckily the movie poster was insanely cool and was both dark and enticingly hardcore. Great angle and the way the Green Hornet logo is created by the headlights is also super slick. Limitless was one of 2011’s most inventive and exciting flicks. Not only did Neil Burger do a superb job of directing, but Bradley Cooper also knocked the leading role out of the park! The movie poster is a vibrant sectioned design which captures the fast paced high-rolling lifestyle of the protagonist and exudes his ‘limitless’ potential. Grungy, heavy and riddled with action! Suckerpunch was one of those movies that was awesome, but which could have been so much better, huge potential and probably my best movie soundtrack of 2011. It is easy to see why the younger male demographic they were targeting would find it difficult not to stare at this movie poster. The amalgamation of mecha, dragons and weapon wielding hotties is definitely attractive. The Super 8 movie poster instantly grabbed my attention because of the irregular perspective of the silhouetted landscape. When I first saw the poster from a distance I didn’t even see the town and the people, it actually looked like some weird dark cloudy planet with a hazy white atmosphere. Can you see what I mean? This really used negative space to maximum effect. Nice flick, rocking movie poster….great job ;) Fast Five – not really my kinda movie, def one for gear heads and people who enjoy a bit of mindless action! On the flip-side their movie poster was damn cool. The oppressively atmosphere really sets it apart from the posters of the previous movies. The way it looks like they are driving into darkness/danger is a nice touch. The rippling neon streaks and blurs are indispensible with conveying the sense of speed! Well put together and visually explosive
My final choice is also my favourite movie poster of 2011, Captain America. The movie was loads of fun and set a great tone for the upcoming Avengers movie…which is going to be crazy amazing!!! There have already been a barrage of amazing movie posters in 2012 and we are not even half-way through. My favourite movie poster for 2012 thus far is undoubtedly for Prometheus…which is also likely to be my favourite movie of the year as well.
What were your favourite movie posters of 2011? |
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DESIGN CONTEST : Open Theme May 1 - 2012 shoutOut 3 days, 18 hours ago by DuncanBoxie in wordUp |
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Hi there guys and girls .
Its time for another thrilling Springleap OPEN THEME contest! This is your chance to show us your creativity on your own terms. Don’t be shy – just put it out there! Let the world be your inspiration. We wanna see what lives within your artistic mind. You can submit up to 5 designs so go wild! The more designs you submit the greater chances you have of winning! So, get designing peeps. The time is now to show us what you got!
… 4 printed t-shirts, a cash prize – US$500 (R4000)
Submissions period:
Voting period:
Winner is announced:
Winners will now be chosen using votes as an indicator. The top 10 voted designs will get the golden stamp of approval and go in for review . The final verdict will come down to our esteemed design panel here at Springleap . For those that don’t win, you still stand a chance to have your designs printed! We’ll be keeping all top 10 designs in our re-seller catalogue and who knows we could be printing and selling your designs nationwide! Everyone WINS!! In order to get started on your designs download the Springleap t-shirt Submission Kit and get started right away! Confused or uncertain about anything? Post your questions about the OPEN THEME competition below or click our online 'support button' to the left of our header. Good Luck and Happy Designing! The Springleap.com Team |
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Clover - Way Better - digital animation shoutOut 3 days, 19 hours ago by Duncan Boxshall-Smith in peeps |
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If you live here in sunny South Africa, chances are you have seen the Clover ‘Way Better’ commercial on the telly. Really, it is something special to behold!
These days everybody seems to be using digital animation to express their brand.
If you thought the TV advert was cool just wait until you take a look at Clovers website dedicated to the magic of Way Better universe. This amazingly intricate site lets you travel to the distant Milky Way where all of Clovers yummy products are made by quirky creatures and charismatic characters!
While the Way Better campaign may seem like it is geared towards kids, which it is to some degree, I feel that it still appeals to a broad demographic. This kind of rollercoaster of fantasy and creativity appeals to the child in all of us and takes us back to the days when we believed all manner of wild tales and accepted the existence of magic without question!
Any way you look at it, this is simply spectacular work! |
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Stimorol - Refreshing Packaging Design Contest - $2,800 shoutOut on 5/3/12 by DuncanBoxie in wordUp |
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Springleap has teamed up with Stimorol South Africa to bring you our very first refreshing packaging design contest! This will be the first time that designers on our platform will have the chance to get involved in creating a whole new identity for a much loved well known brand. Stimorol is the original long lasting gum that is as exciting and full of energy as its millions of fans all around the globe. We are looking for equally vibrant designers to truly capture the essence of this quirky and forward-thinking brand by tapping into their own boundless creativity. The packaging design for this energetic brand needs to reflect directly with the people who love it. Stimorol is for people on the go - those who have a passion to achieve and who really want to have fun. Stimorol fans are the type of people who are always networking, spreading the word and staying connected…no matter what. This is the perfect chance for designers to get involved in a contest with a difference and to help create something that will transform this epic brand as it blasts-off on the next leg of its journey. Time to innovate, collaborate and bring every bit of your ‘creative power’ to the party! Do you have what it takes to rejuvenate the branding of the Number 1 Chewing Gum brand in South Africa?
YOUR MISSION: Stimorol wants you to revitalize the packaging of their 6 ‘core’ stick gums, which includes the Air Rush range. Designers must create a fresh packaging design, which clearly illustrates the local vibe as well as the brand’s energy. Your designs must have a funky retro edge, which is also refined, sustainable, timeless and executed in an uncomplicated manner.
THE BRIEF:
Designers need to sustainably rejuvenate the Stimorol brand by creating a refreshing, relevant and timelessnew packaging design. We are looking for packaging design, which is retro and classic, but must still be fun, innovative and ‘out there’ in a simple and effective manner. Remember that this is not simply about designing chewing gum packaging - you are also marketing the energetic lifestyle of the Stimorol consumer.These are the ‘out of the ordinary’ people who bring color and excitement to our world and who raise our spirits simply by being around them. Designers will need to re-create Stimorol’s 6 stick pack variants – Original, Musk, Wild Cherry, Spearmint, Air Rush Wicks Mint and Air Rush Menthol. Designers must take into consideration the holistic brand and packaging appearance as it will appear on the shelf – i.e. what the new packaging will look like when the individual sticks lay side by side on the shelf in their display box. Think holistically - how can you design your packs so that each one stands out uniquely from the others.
Your design submission MUST include a 3D revert / representation of the final packaging - WATCH THIS HANDY TUTORIAL
DOWNLOAD THE DESIGN PACK TO GET STARTED
CONTEST DO’s & DON'Ts: 10. Use the word “flavoured” after all flavour descriptors - e.g. “Wild Cherry flavoured” 11. The downloadable 'Stimorol Design Pack' can be found beneath the contest on the 'SUBMIT' page.
(By clicking the "submit" button below you accept the NOTE: Don't forget to dowload the icon pack when you select the contest you want to enter!
TIME TO BE AWESOME!!!
DATES:
Submissions period: PRIZES: 1st - US$2000 (R15 000) 2nd - US$ 500 (R 4 000)
3rd - US$ 300 (R 2 000) RULES:
1. No obscenities or hate speech.
Good Luck & Happy Designing!
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Stimorol - Packaging Design Contest - EXTENDED shoutOut 4 days, 18 hours ago by Duncan Boxshall-Smith in wordUp |
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We felt it would be a good idea to give our community a few extra days because of the Easter weekend madness. This gives designers the chance to get their submission through, as well as create additional designs to up their chances of winning!
We have had loads of fantastic designs come through so far. If you have any questions please feel to leave a message below or contact me directly: Duncan [at] springleap.com Happy designing! |
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Google Art Project - South Africa shoutOut 5 days, 16 hours ago by Duncan Boxshall-Smith in peeps |
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South Africa is a vibrant country that captivates people from all over the world.
Our unique flora and fauna, colourful culture and awe-inspiring artwork, draws thousands of people to our shores every year!
However, there is some good news for those who would like to take a closer look at the fascinating artwork of ancient South African cultures. Google Art Project is now using its powerful Street View technology to give anybody with an internet connection the ability to take virtual tours of the world’s greatest galleries….this now includes amazing rock art, as well as contemporary artwork from South Africa’s best artists. You can call up gorgeous high resolution images by simply clicking on a smaller gallery image. Some of the images have also been uploaded in what is called “gigapixel resolution”, which is many times better than what your run-of-the-mill digital camera. It’s aaaalmost as if you were actually there! It is very impressive how quickly Art Project has expanded. When it first began it had only a handful of super popular galleries, but has since become involved with over 150 partners in 40 countries….WOW!
Big congrats to both the Iziko National gallery and the Rock Art research institute at Wits University for becoming part of a select list of world famous museums and art institute’s! This exciting new platform will undoubtedly help to cast the spotlight on South African artists and introduce the world to our vast cache of talent. |
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Run a design contest! shoutOut on 11/8/10 by amyabrahams in wordUp | 1 week, 2 days ago by mynoroc | 3
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Tap into Springleap.com's thriving community by hosting your own branded design contest to source apparel, packaging, CI, logo, banner designs and more with a super-social marketing flavour. Springleap your brand by running a design contest at Springleap.com. Join the likes of AMD, Google, Nokia, Millers, Lexus, SAB, Stimorol, Unilever, Saatchi Saatchi, Mastercard, Positive Heroes, Markham,. Advanced Photoshop Magazine and many others in engaging your fans and our massive designer base in creating engaging social experiences which produce incredible, world-class, jaw-dropping designs.
SOLVING brand challenges:
1. Lacking variety of top-quality designs for your briefs
2. Engaging and rewarding your fans
3. No existing and accessable receptive community to tap into
4. Constantly looking for a reliable partner to produce the end product to retail quality levels
4. No partners who can create revenue streams around those products and deal with issues of logistics, distribution & administration
6. No turnkey end-to-end reputable solution across the entire value chain
Springleap.com offers online design contests as stand-alone or integrated marketing solutions for brands and agencies.
With access to a global talent pool of over 250 000 members, Springleap sources a huge diversity of unique designs for any brief, while
engaging your brands’ target audiences and the ever-growing Springleap community in engaging viral campaigns.
Springleap also offers corporate printing and production services to turn winning designs into a wide range of top retail-quality merchandise, which can be sold via individually branded micro-shops on the Springleap.com website.
Through Springleap’s design contests, brands have the opportunity to empower designers with large cash prizes as incentives, as well as extensive exposure - adding a strong CSR component through sourcing and empowering freelance and emerging designers for each branded campaign.
The strong social voting component of the contests provides viral exposure for brands on social media platforms (eg Facebook and Twitter), and a platform to engage their own brand fans to bring together meaningful, measurable statistics whilst filling them with a sense of loyalty and ownership.
To date, Springleap has awarded designers over $250,000 in cash rewards and ongoing royalties for solving a wide variety of brand design problems.
Springleap was placed 2nd at the prestigious Innovation 100 Awards in California, beating the likes of Apple App Store, Threadless, Amazon, Zazzle and eBay.
Additional services:
► Stand-alone corporate and promotional printing solutions
► Retail-quality product sourcing ranging from custom mobile phone cases to wall art
► Facebook / Social Media ad spend management and consultancy services via Springleap’s division, iCanHazSocial.
Success Stories: Hansa Pilsener (Millers) |
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so amajing design..
shoutBack on 26/7/11 by mynoroc
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Hiya Mediatwelve :) We have a mixture of online and offline marketing activity that we use to keep building the brand and growing our awesome community!
shoutBack on 16/9/10 by DuncanBoxie
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This is a very intresting website guys, it wud really be a very gud idea to do more than just Google-ads for marketing.
shoutBack on 15/9/10 by mediatwelve
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Hansa Pilsener Design Contest Case Study
The Hansa Pilsener design contest resulted in such a great furvor with fans that Hansa Pilsener have returned to Springleap to buy 7 design in total from this contest. Their original budget included 50,000 tshirts. Due to massive demand, Hansa Pilsener have printed ofer 140,000 tshirts from this design contest campaign.
Springleap your brand with the preferred design contest platform.
Springleap is the design contest platform of choice for brands such Nokia, Pioneer Foods, Marmite, AMD (Advanced Micro Devices), Adobe Photoshop Magazine, Lexus, Kraft Foods and many more.
SOLVING brand challenges:
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Happy Easter one and all!
Yep it’s that time of year again – time for good natured bunnies to disperse yummy multi-coloured chocolate eggs throughout the gardens of the world.
As many of you will know we are currently running our very first packaging design contest for Stimorol. So, I thought it would be cool to stick with the Easter vibe, but still share some packaging design inspiration to help our designers with their concepts.
The first design comes from a company called Moo Free, which makes a dairy free milk chocolate alternative Easter Egg. I really love the way this was put together. It has a minimally executed illustration, which suits the fact that the product is milk free and has a healthy vibe to it. The cute little bunny and daisies work well set against the relatively large background colour. This kind of concept could really be a smart approach for designers who are looking for a design that is uncluttered and clean.
We have already seen a few ‘cutesy character’ designs come through and I must say they look super awesome.
The next design I want to show you is a Traidcraft Easter Egg that has a nice clear aesthetic. Usually I don’t like it when packaging design couples clean illustration with full colour photographic elements, because they often clash too much. However, strangely I don’t mind how this turned out!
The box also includes a little book that explains the true meaning of what Easter is all about.
Each egg has a quote from the Bible which is taken from Mark (Resurrection text). Overall the balance of this design just seems to work!
Foiled wrapped chocolate bunnies have been a family favourite for many years! When I was a kid I loved the characters so much that I didn’t even want to eat them, hehe. These days companies go above and beyond to create simply amazing chocolate bunny designs. While this kind of packaging design is quite different from the wrapper style of Stimorol chewing gum, I still feel that they can inspire designers to effectively use shape and colour. This type of design allows a designer to use the full power of character design to their advantage.
I hope that these examples of Easter packaging design have helped inspire your design concepts.
There should be plenty of designers who have a bit of extra free time over the Easter period, so why not send through a sub for Stimorol ;)
The Springleap team wishes all of our members that are celebrating Easter a very happy holiday!
We hope you have tons of fun with family hunting down all those tasty chocolate eggs :)
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Kids are zooming around in style!
Recently I accompanied my friends to register for the Argus cycle race and I came across an absolutely awesome little item that I simply had to share with you.
The Early Rider bike range is so much more than what you have come to expect from traditional kids bikes.
The company was started back in 2006 by Andy Loveland, who became obsessed with providing his young son with a suitable riding bike that also looked really awesome. In the end he devised an amazing looking bike that was not only eco-friendly, but also completely 'adjustable'.
Early Rider is based in the UK, but their bikes are readily available in South Africa.
This innovative company strives to “produce fantastic pre-school bikes that take a fun, systematic and safe approach to teaching children to ride.”
I wish I had one of these bikes when I was younger. They are so slick and have plenty of attitude….which is something I didn’t think I would ever say about a product created for children.
The low saddle seat is something I truly appreciate, because it allows even the shortest lil dudes to have a safer experience and use their legs properly! Also another cool feature is the fact that the handle bars can lie flat in the event of a crash. This means your child is safe from being impaled on the handle bars. Honestly I can’t even count how many times this sucky situation as happened to me in the past…ouch!
Not only are their bikes aesthetically stunning and made from environmentally friendly materials, but they are also supremely durable and are made to take a good knock!
If you would like to find out more about these super cool kids bikes, please surf across to the Early Rider page or alternatively scope out their Facebook page.
You can also email them: info@earlyrider.co.za
Time to get your kids out there and teach them a seriously valuable skill.
Lets riiiiiiiiiiiiiiiiide!
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